The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber is a must-read for entrepreneurs and small business owners. In this revised edition, Gerber debunks common myths about starting and running a business, emphasizing that technical expertise alone is not enough for success. He introduces the concept of working on your business, not just in it, encouraging owners to systematize and delegate tasks to ensure growth and sustainability. The book offers practical advice on creating effective business processes, developing leadership skills, and designing a business that can thrive without constant involvement. The E-Myth Revisited is a valuable guide to building a scalable and successful business.

Author(s): Michael E. Gerber